Our story

We are two friends...

We are two friends...

....who started this beautiful project in 2019. We launched our first pieces in Ramadan 2020, during the Corona lockdown and to our surprise, things picked up faster then we expected. We are Mika and Marina, two expacts, living in Cairo for quite a few years. We are stay at home moms, who as many other women, side hustle in whatever free time they manage to find.
How did we start....

How did we start....

Most of the startup stories begin with "we were looking for something different"... but in our case, opposite it the truth. We are not looking for different, outstanding or trendy, we are searching for timeless. We started to make capsule wardrobe pieces, that are so simple, classic and basic, that in this fast fashion era, are sometimes hard to find.
Our goal...

Our goal...

We have zero background in business or design, to start with. We are not offering you stuff for purchase and see you never again. We are offering you, to join us in our journey. To witness our ups and downs and follow along as we are learning to create a functional business, as we go. Our dream is to create a small line, made from natural materials, in the local workshops, where people work for decent salaries. We buy all our fabrics from Egyptian markets, for prices, that both parties feel satisfied with.
Our work...

Our work...

Our models are very versatile, simple, high quality, preferably in bright and earthy tones. We work with cotton and linen fabrics, because we believe, it's the most suitable material for hot country like Egypt, where we are based.

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